私隱聲明 Privacy Notice
Effective: 1st March 2019
SCOPE OF THIS NOTICE
Please read this privacy notice (“Notice”) carefully to understand our policies and practices regarding your Personal Data and how we will treat it. This Notice applies to individuals who interact with Nestlé services as consumers (“you”). This Notice explains how your Personal Data are collected, used, and disclosed by Nestlé Hong Kong Limited (“Nestlé”, “We”, “Us”). It also tells you how you can access and update your Personal Data and make certain choices about how your Personal Data are used.
This Notice covers both our online and offline data collection activities, including Personal Data that We collect through our various channels such as websites, apps, third party social networks, Consumer Engagement Service, points of sale and events. Please note that We might aggregate personal data from different sources (website, offline event). As part of this, We combine Personal Data that were originally collected by different Nestlé entities or Nestlé partners. Please see Section 9 for further information on how to object to this.
If you do not provide necessary Personal Data to us (We will indicate to you when this is the case, for example, by making this information clear in our registration forms), We may not be able to provide you with our goods and/or services. This Notice can change from time to time (see Section 11).
This Notice provides important information in the following areas:
- SOURCES OF PERSONAL DATA
- PERSONAL DATA THAT WE COLLECT ABOUT YOU AND HOW WE COLLECT IT
- PERSONAL DATA OF CHILDREN
- COOKIES/SIMILAR TECHNOLOGIES, LOG FILES AND WEB BEACONS
- USES MADE OF YOUR PERSONAL DATA
- DISCLOSURE OF YOUR PERSONAL DATA
- RETENTION OF YOUR PERSONAL DATA
- STORAGE AND/OR TRANSFER OF YOUR PERSONAL DATA
- YOUR RIGHTS
- YOUR CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR PERSONAL DATA
- CHANGES TO OUR NOTICE
- DATA CONTROLLERS & CONTACT
1. SOURCES OF PERSONAL DATA
This Notice applies to Personal Data that We collect from or about you, through the methods described below (see Section 2), from the following sources:
Nestlé websites. Consumer-directed websites operated by or for Nestlé, including sites that We operate under our own domains/URLs and mini-sites that We run on third party social networks such as Weibo, WeChat (“Websites”).
Nestlé mobile sites/apps. Consumer-directed mobile sites or applications operated by or for Nestlé, such as smartphone apps.
E-mail, text and other electronic messages. Interactions with electronic communications between you and Nestlé.
Nestlé CES. Communications with our Consumer Engagement Centre (“CES”).
Offline registration forms. Printed or digital registration and similar forms that We collect via, for example, postal mail, in-store demos, contests and other promotions, or events.
Advertising interactions. Interactions with our advertisements (e.g., if you interact with on one of our ads on a third party website, we may receive information about that interaction).
Data We create. In the course of our interactions with you, we may create Personal Data about you (e.g. records of your purchases from our websites).
Data from other sources. Third party social networks (e.g. such as Weibo, WeChat. Facebook, Google, WhatsApp), market research (if feedback not provided on an anonymous basis), third party data aggregators, Nestlé promotional partners, public sources and data received when we acquire other companies.
2. PERSONAL DATA THAT WE COLLECT ABOUT YOU AND HOW WE COLLECT IT
Depending on how you interact with Nestlé (online, offline, over the phone, etc.), We collect various types of information from you, as described below. We will take reasonable and feasible measures to avoid collecting irrelevant Personal Data.
Personal contact information. This includes any information you provide to Us that would allow Us to contact you, such as your name, postal address, e-mail address, social network details, or phone number
Account login information. Any information that is required to give you access to your specific account profile. Examples include your login ID/email address, screen name, password in unrecoverable form, and/or security question and answer.
Demographic information & interests. Any information that describes your demographic or behavioural characteristics. Examples include your date of birth, age or age range, gender, geographic location (e.g. postcode/zip code), favourite products, hobbies and interests, and household or lifestyle information.
Information from computer/mobile device. Any information about the computer system or other technological device that you use to access one of our Websites or apps, such as the Internet protocol (IP) address used to connect your computer or device to the Internet, operating system type, and web browser type and version. If you access a Nestlé website or app via a mobile device such as a smartphone, the collected information will also include, where permitted, your phone’s unique device ID, advertising ID, geo-location, and other similar mobile device data.
Websites/communication usage information. As you navigate through and interact with our Websites or newsletters, We use automatic data collection technologies to collect certain information about your actions. This includes information such as which links you click on, which pages or content you view and for how long, and other similar information and statistics about your interactions, such as content response times, download errors and length of visits to certain pages. This information is captured using automated technologies such as cookies and web beacons, and is also collected through the use of third party tracking for analytics and advertising purposes. You have the right to object to the use of such technologies, for further details please see Section 4.
Market research & consumer feedback. Any information that you voluntarily share with Us about your experience of using our products and services.
Consumer-generated content. Any content that you create and then share with Us on third party social networks or by uploading it to one of our Websites or apps, including the use of third party social network apps such as Weibo, WeChat. Examples include photos, videos, personal stories, or other similar media or content. Where permitted by applicable law, We collect and publish consumer-generated content in connection with a variety of activities, including contests and other promotions, website community features, consumer engagement, and third party social networking.
Third party social network information. Any information that you share publicly on a third party social network or information that is part of your profile on a third party social network (such as Weibo, WeChat) and that you allow the third party social network to share with Us. Examples include your basic account information (e.g. name, email address, gender, birthday, current city, profile picture, user ID, list of friends, etc.) and any other additional information or activities that you permit the third party social network to share. We receive your third party social network profile information (or parts of it) every time you download or interact with a Nestlé web application on a third party social network such as Weibo, WeChat, every time you use a social networking feature that is integrated within a Nestlé site or every time you interact with Us through a third party social network. To learn more about how your information from a third party social network is obtained by Nestlé, or to opt-out of sharing such social network information, please visit the website of the relevant third party social network.
Payment and Financial information. Any information that We need in order to fulfil an order, or that you use to make a purchase, such as your debit or credit card details (cardholder name, card number, expiration date, etc.) or other forms of payment (if such are made available). In any case, We or our payment processing provider(s) handle payment and financial information in a manner compliant with applicable laws, regulations and security standards such as PCI DSS.
Calls to Consumer Engagement Services. Communications with a CES can be recorded or listened into, in accordance with applicable laws, for local operational needs (e.g. for quality or training purposes). Payment card details are not recorded. Where required by law, you will be informed about such recording at the beginning of your call.
Sensitive Personal Data. We process certain sensitive personal data that you provide to us for personalisation and other marketing purposes with your prior express consent. If we process your sensitive personal data for other purposes, we rely on the following legal bases: (i) detection and prevention of crime (including the prevention of fraud); and (ii) compliance with applicable law.
3. PERSONAL DATA OF CHILDREN
We do not knowingly solicit or collect personal data from children below the age of 18. If we discover that we have unintentionally collected personal data from a child below 18, we will remove that child’s personal data from our records promptly. However, Nestlé may collect personal data about children below the age of 16 from the parent or guardian directly, and with that person’s explicit consent.
4. COOKIES/SIMILAR TECHNOLOGIES, LOG FILES AND WEB BEACONS
4.1 What are Cookies?
Cookies are text files that are placed on your computer by websites that you visit. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. They are used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the website.
In addition to cookies, we will also use other similar technologies such as website beacons and pixel labels on our websites. For example, the e-mail we send you may contain an address link that links to the content of our website. If you click on this link, we will track this click to help us understand your product or service preferences so that we can actively improve our customer service experience. Website beacons are usually transparent images embedded in websites or e-mails. With the help of pixel tags in e-mail, we can know whether the e-mail is opened or not.
We use the term "cookies" throughout this notice to also cover all similar technologies, such as web beacons SDK, log files, pixel tags. See below for details on what information is collected by cookies and how we use that information.
4.2 What types of cookies may be used on Nestlé Sites?
We use the following types of cookies on Nestlé Sites:
| Cookie categories |
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• Site functionality cookies
These cookies allow you to navigate the site and use our features, such as registration, logging in and product favourites. If you disable these cookies certain parts of the website will not function for you, for example, adding items to your basket, proceeding to checkout. |
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• Site analytics cookies
These cookies allow us to measure and analyse how you use our websites, apps and mobile platforms, to improve both its functionality and your experience. |
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• Customer preference cookies
When you are browsing on our sites, these cookies will remember your preferences (like your language or location), and other information you choose to provide to us, so we can help tailor your experience and make it more relevant and personal to you. |
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• Advertising or targeting cookies
These cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns. We may also use the information obtained via these cookies to serve you with advertising that may be of interest to you based on your past online behaviour. We may share this information with other parties, including our partners. |
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• Social media cookies
These cookies are used when you share information using a social media sharing button on a Nestle Site. The social network will record that you have done this. This information may be linked to targeting/advertising activities. |
4.3 Manage your cookies/preferences
You do not need to allow cookies to use or navigate through many parts of Nestlé Sites although you may not have access to all the features on Nestlé Sites if you do not accept cookies. You should ensure that your device settings reflect your cookies preferences. You can also set your browser to warn you before accepting cookies or you set it to refuse them.
5. USES MADE OF YOUR PERSONAL DATA
The following paragraphs describe the various purposes for which We collect and use your Personal Data, and the different types of Personal Data that are collected for each purpose. Please note that not all of the uses below will be relevant to every individual.
| What We use your Personal Data for |
| Consumer service. We use your Personal Data for consumer service purposes, including responding to your enquiries. This typically requires the use of certain personal contact information and information regarding the reason for your inquiry (e.g. order status, technical issue, product question/complaint, general question, etc.). |
| Contests, marketing and other promotions. With your consent (where required), We use your Personal Data to provide you with information about goods or services (e.g. marketing communications or campaigns or promotions). This can be done via means such as email, ads, SMS, phone calls and postal mailings to the extent permitted by applicable laws. Some of our campaigns and promotions are run on third party websites and/or social networks. This use of your Personal Data is voluntary, which means that you can oppose (or withdraw your consent in certain countries) to the processing of your Personal Data for this purposes. For detailed information on how to modify your preferences about marketing communication, please see Sections 9 and 10 below. For more information about our contests and other promotions, please see the official rules or details posted with each contest/promotion. |
| Third party social networks: We use your Personal Data when you interact with third party social networking features, such as “Like” functions, to serve you with advertisements and engage with you on third party social networks. You can learn more about how these features work, the profile data that We obtain about you, and find out how to opt out by reviewing the privacy notices of the relevant third party social networks. |
| Personalisation (offline and online). With your consent (where required), We use your Personal Data (i) to analyse your preferences and habits, (ii) to anticipate your needs based on our analysis of your profile, (iii) to improve and personalise your experience on our Websites and apps; (iv) to ensure that content from our Websites/apps is optimised for you and for your computer or device; (v) to provide you with targeted advertising and content, and (vi) to allow you to participate in interactive features, when you choose to do so. For example, We remember your login ID/email address or screen name so that you can quickly login the next time you visit our site or so that you can easily retrieve the items you previously placed in your shopping cart. Based on this type of information, and with your consent (where required), We also show you specific Nestlé content or promotions that are tailored to your interests. The use of your Personal Data is voluntary, which means that you can oppose the processing of your Personal Data for this purpose. For detailed information on how to opt-out please refer to Section 10 below. |
| Order fulfilment. We use your Personal Data to process and ship your orders, inform you about the status of your orders, correct addresses and conduct identity verification and other fraud detection activities. This involves the use of certain Personal Data and payment information. |
| Other general purposes (e.g. internal or market research, analytic, security). In accordance with applicable laws, We use your Personal Data for other general business purposes, such as maintaining your account, conducting internal or market research and measuring the effectiveness of advertising campaigns. We reserve the right, if you have Nestlé accounts, to reconcile those accounts into one single account. We also use your Personal Data for management and operation of our communications, IT and security systems. |
| Legal reasons or merger/acquisition. . In the event that Nestlé or its assets are acquired by, or merged with, another company including through bankruptcy, we will share your Personal Data with any of our legal successors. We will also disclose your Personal Data to third parties (i) when required by applicable law; (ii) in response to legal proceedings; (iii) in response to a request from a competent law enforcement agency; (iv) to protect our rights, privacy, safety or property, or the public; or (v) to enforce the terms of any agreement or the terms of our Website. |
6. DISCLOSURE OF YOUR PERSONAL DATA
In addition to the Nestlé entities mentioned in the data controllers & contact section (see Section 12), We share your Personal Data with the following types of third party organisations:
Service providers. These are external companies that We use to help Us run our business (e.g. order fulfilment, payment processing, fraud detection and identity verification, website operation, market research, support services, promotions, website development, data analysis, CES, etc.). Service providers, and their selected staff, are only allowed to access and use your Personal Data on Our behalf for the specific tasks that they have been requested to carry out, based on our instructions, and are required to keep your Personal Data confidential and secure.
Credit reporting agencies/debt collectors. To the extent permitted by applicable law, credit reporting agencies and debt collectors are external companies that We use to help Us to verify your creditworthiness (in particular for orders with invoice) or to collect outstanding invoices.
Third party companies using Personal Data for their own marketing purposes. To the extent permitted by applicable law, and except in situations where you have given your consent, We do not license or sell your Personal Data to third party companies for their own marketing purposes. Their identity will be disclosed at the time your consent is sought.
Third party recipients using Personal Data for legal reasons or due to merger/acquisition. We will disclose your Personal Data to third parties for legal reasons or in the context of an acquisition or a merger (see Section 5 for details).
7. RETENTION OF YOUR PERSONAL DATA
We will use your Personal Data for as long as necessary to satisfy the purposes for which your Personal Data was collected (as described in Section 5 above), unless it is necessary to extend the retention period or as required or permitted in accordance with applicable laws.
8. STORAGE AND/OR TRANSFER OF YOUR PERSONAL DATA
We use appropriate measures (described below) to keep your Personal Data confidential and secure. Please note, however, that these protections do not apply to information you choose to share in public areas such as third party social networks.
People who can access your Personal Data. Your Personal Data will be processed by our authorised staff or agents, on a need to know basis, depending on the specific purposes for which your Personal Data have been collected (e.g. our staff in charge of consumer care matters will have access to your consumer record).
Measures taken in operating environments. We store your Personal Data in operating environments that use reasonable security measures to prevent unauthorised access. We follow reasonable standards to protect Personal Data. The transmission of information via the Internet is, unfortunately, not completely secure and although We will do our best to protect your Personal Data, We cannot guarantee the security of the data during transmission through our Websites/apps.
Measures We expect you to take. It is important that you also play a role in keeping your Personal Data safe and secure. When signing up for an online account, please be sure to choose an account password that would be difficult for others to guess and never reveal your password to anyone else. You are responsible for keeping this password confidential and for any use of your account. If you use a shared or public computer, never choose to have your login ID/email address or password remembered and make sure to log out of your account every time you leave the computer. You should also make use of any privacy settings or controls We provide you in our Website/app.
Transfer of your Personal Data. Because of the international nature of our business, we may need to transfer your Personal Data within the Nestlé group, and to third parties as noted in Section 6 above, in connection with the purposes set out in this Privacy Notice. For this reason, we may transfer your Personal Data to other countries that may have different laws and data protection compliance requirements to those that apply in the country in which you are located.
9. YOUR RIGHTS
Access to your Personal Data. Subject to the exceptions provided in laws and regulation, you have the right to access, review and request a physical or electronic copy of information held about you. You also have the right to request information on the source of your Personal Data.
These rights can be exercised by contacting Us (mark as “Data Privacy Enquiry”) or writing to our Data Protection Officer at 18 Wang Lok Street, Yuen Long Industrial Estate, Yuen Long, New Territories, Hong Kong, providing the information that can prove your identity (where requested by Us and permitted by law). If the request is submitted by a person other than you, without providing evidence that the request is legitimately made on your behalf, the request will be rejected. Please note that any identification information provided to Us will only be processed in accordance with, and to the extent permitted by applicable laws.
Please note that, in certain circumstances, We will not be able to delete your Personal Data without also deleting your user account. We may be required to retain some of your Personal Data after you have requested deletion, to satisfy our legal or contractual obligations. We may also be permitted by applicable laws to retain some of your Personal Data to satisfy our business needs.
Other Additional rights. Where provided by law, you can also (i) request deletion, correction or revision of your Personal Data; (ii) limit the use and disclosure of your Personal Data; and (iii) revoke consent to any of our data processing activities.
Where available, our Websites have a dedicated feature through which you can review and edit the Personal Data that you have provided. Please note that We require our registered consumers to verify their identity (e.g. login ID/email address, password) before they can access or make changes to their account information. This helps prevent unauthorised access to your account.
In response to your above request.
For your reasonable request, in principle we do not charge fees, but for repeated and unreasonable requests, we may charge based on cost as appropriate. We may reject requests that are unreasonably duplicated, or that require excessive technical measures (e.g., we have to develop new systems or fundamentally change current practices), or that bring risks to the legitimate rights and interests of others, or that are highly impractical.
We hope that We can satisfy queries you may have about the way we process your Personal Data. However, if you have unresolved concerns you also have the right to complain to competent data protection authorities.
10. YOUR CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR PERSONAL DATA
We strive to provide you with choices regarding the Personal Data that you provide to Us. The following mechanisms give you the following control over your Personal Data:
Cookies/Similar Technologies. You manage your consent via (i) our consent management solution or (ii) your browser so as to refuse all or some cookies/similar technologies, or to alert you when they are being used. Please see Section 4 above.
Advertising, marketing and promotions. You can consent for your Personal Data to be used by Nestlé to promote its products or services through tick-box(es) located on the registration forms/webpages or by answering the question(s) presented by our CES representatives. If you decide that you no longer wish to receive such communications, you can subsequently unsubscribe from receiving marketing-related communications at any time, by following the instructions provided in each such communication. To unsubscribe from marketing communications sent by any medium, including third party social networks, you can opt-out at any time by unsubscribing through links available in our communications, logging into the Websites/apps or third party social networks and adjusting your user preferences in your account profile by unchecking the relevant boxes or by calling our CES. Please note that, even if you opt-out from receiving marketing communications, you will still receive administrative communications from Us, such as order or other transaction confirmations, notifications about your account activities (e.g. account confirmations, password changes, etc.), and other important non marketing related announcements.
Personalization (offline and online): Where required by law, if you wish to have your Personal Data used by Nestlé to provide you with a personalized experience/targeted advertising & content, you can indicate so through the relevant tick-box(es) located on the registration form/webpage or by answering the question(s) presented by our CES representatives. If you decide that you no longer wish to benefit from this personalization, you can opt-out at any time by logging into the Websites/apps and adjusting your user preferences in your account profile by unchecking the relevant boxes or by calling our CES.
Targeted Advertising. We partner with ad networks and other ad serving providers (“Advertising Providers”) that serve advertising on behalf of Us and other non-affiliated companies on the Internet. Some of those advertisements are tailored to your interests based on information collected on Nestlé sites or on non-affiliated websites over time. If you want to stop receiving such targeted advertisements, you can set your browser to reject cookies, or select the appropriate options available in the specific applications, or adjust the advertising tracking settings available on your device. You can also stop the collection of precise location data from a mobile device by accessing your device location service settings.
11. CHANGES TO THIS NOTICE
If We change the way We handle your Personal Data, We will update this Notice. We reserve the right to make changes to our practices and this Notice at any time, please check back frequently to see any updates or changes to our Notice.
12. DATA CONTROLLERS & CONTACT
To ask questions or make comments on this Notice and our privacy practices or to make a complaint about our compliance with applicable privacy laws, please contacting Us (mark as “Data Privacy Enquiry”) or write to our Data Protection Officer at 18 Wang Lok Street, Yuen Long Industrial Estate, Yuen Long, New Territories, Hong Kong.
You can also contact our Data Protection Officer via email at: privacy@hk.nestle.com
We will acknowledge and investigate any complaint about the way We manage Personal Data (including a complaint that We have breached your rights under applicable privacy laws).
| Data controllers | Responsible for |
| Nestlé Hong Kong Limited Address: 18 Wang Lok Street, Yuen Long Industrial Estate, Yuen Long, New Territories, Hong Kong | All activities |
雀巢隱私聲明
生效日期： 2019年3月1日
適用範圍
請仔細閱讀本隱私聲明(以下簡稱“聲明”)，以了解本公司關於您的個人信息以及我們如何處理您的個人信息的政策和實踐。 本聲明適用於作為消費者與雀巢進行互動的個人(以下簡稱“您”) 。 本聲明說明了雀巢香港有限公司(以下簡稱“雀巢”或“我們”)如何採集、使用和披露您的個人信息。 同時還說明了您可以如何訪問和更新您的個人信息，以及如何對您的個人信息如何使用作出某些選擇。
本聲明涵蓋了我們的線上和線下數據採集活動，包括我們通過我們的多種渠道，例如網站、應用程序(App) 、第三方社交網絡、消費者服務中心、銷售網點和各種活動等採集到的個人信息。 請注意，我們可能會將不同來源(例如網站、線下活動)收集的個人信息進行整合。 為此，我們會將原本由不同雀巢實體或雀巢合作夥伴收集的個人信息整合到一起。 如果您想知道如何拒絕該項處理，請參考第9節了解更多信息。
如果您未能向我們提供必要的個人信息(在這種情況下我們會提示您，例如，在我們的登記表格中明示此信息) ，我們可能無法向您提供我們的商品和/或服務。 本聲明會不時修訂(請參閱第11節) 。
本聲明提供以下方面的重要信息：
- 個人信息來源
- 我們收集的您的個人信息以及我們如何收集您的個人信息
- 兒童的個人信息
- COOKIES /類似技術，日誌文件和網絡信標
- 您的個人信息的使用
- 您的個人信息的披露
- 您的個人信息的留存
- 您的個人信息的存儲和/或傳輸
- 您的權利
- 您對我們如何使用和披露您個人信息的選擇
- 本聲明的修改
- 數據控制者和聯系人
1. 個人信息來源
本聲明適用於我們通過下述方法(參見第2節)從以下來源收集的來自您或關於您的個人信息：
雀巢網站。 由雀巢運營或為雀巢運營的面向消費者的網站，包括我們以自己的域名/URL(網址)運營的站點和我們在第三方社交網絡(如微信、微博)運行的小型站點(“網站”)。
雀巢移動站點/應用程序(App)。 由雀巢運營或為雀巢運營的面向消費者的移動站點或應用程序(App)，例如智能手機應用程序(App)。
電子郵件、短信和其他電子訊息。 您和雀巢之間的電子通訊互動。
雀巢消費者服務中心。 與我們的消費者服務中心的溝通。
線下登記表格。 我們通過諸如信件、店內演示、競賽和其他促銷活動收集的紙質印刷或電子登記表和類似表格。
廣告互動。 與我們的廣告互動(例如，如果您在第三方網站上與我們的某個廣告互動，我們可能會收到有關該互動的信息)。
我們創建的資料。 在我們與您互動的過程中，我們可能會創建關於您的個人信息(例如，您在我們網站的購買記錄)。
來自其他來源的數據。 第三方社交網絡路(如微信、微博、臉書、谷歌、WhatsApp)，市場研究(如果反饋不是以匿名方式的)， 第三方數據整合公司，雀巢促銷活動的合作夥伴，公開渠道，和我們通過收購其他公司而獲得的數據。
2. 我們收集的您的個人信息以及我們如何收集您的個人信息
根據您與雀巢的互動方式(線上、線下、通過電話等)，我們會向您收集下述不同類型的信息。 我們會採取合理可行的措施，盡力避免收集無關的個人信息。
個人聯繫信息。 這包括您提供給我們以便我們與您聯繫的任何信息，例如您的姓名、郵寄地址、電子郵件地址、社交網絡信息或電話號碼。
帳戶登錄信息。 為了訪問您特定的帳戶資料所需要的任何信息，例如您的登錄用戶名/電子郵件地址、顯示名稱、以不可恢復的形式設置的密碼、及/或安全提示問題和答案。
人口統計信息和興趣。 任何描述您的人口學特徵或行為特徵的信息，例如您的出生日期、年齡或年齡範圍、性別、地理位置(例如郵政編碼/區號)、喜愛的產品、愛好和興趣以及家庭或生活方式信息。
來自電腦/移動設備的信息。 關於您用於訪問我們的某個網站或者應用程序(App)的電腦系統或其他技術設備的任何信息，例如用於連接您的電腦或設備與網絡的IP位址、操作系統類型、以及網絡瀏覽器類型和版本。 如果您通過智能手機等移動設備訪問雀巢網站或應用，則在允許的情況下所收集的信息還將包括您的手機的唯一設備識別碼、廣告ID、地理位置和其他類似的移動設備信息。
網站/通訊使用信息。 當您瀏覽並與我們的網站或新聞通訊互動時，我們使用自動數據採集技術收集您的某些行為信息，包括您點擊的連結、查看的網頁或內容以及查看時長等信息，以及有關您互動的其他類似信息和統計信息，例如內容回應時間、 下載錯誤以及訪問某些網頁的時長等信息。 這些信息是通過使用諸如cookies和網絡信標等自動化技術來獲取的，也可以通過使用第三方追蹤技術收集，用於分析和廣告目的。 您有權拒絕我們使用此類技術收集您的個人信息，詳情請參閱第4節。
市場調查和消費者反饋。 您自願與我們分享的關於您使用我們的產品和服務的任何體驗的信息。
消費者生成的內容。 您創建的、並通過第三方社交網絡或上傳到我們的某個網站或應用程序(App)(包括使用第三方社交網絡應用程序(App)，如微信、微博)而與我們分享的任何內容，例如照片、視頻、個人故事或其他類似的媒體或內容。 在適用法律允許的情況下，我們收集並發布消費者生成的與各種活動相關的內容，包括競賽和其他促銷活動、網站社區功能、消費者互動以及第三方社交活動。
第三方社交網絡信息。 您在第三方社交網絡(如微信、微博)上公開分享的任何信息，或者您在第三方社交網絡上個人資料所含的、並且您允許第三方社交網絡與我們分享的個人信息，例如包括您的基本帳戶信息(例如姓名、電子郵件地址、性別、生日、當前城市、 個人資料圖片、用戶ID、朋友列表等)以及您允許第三方社交網絡分享的任何其他額外信息或活動。 每當您下載或在第三方社交網絡上與雀巢網絡應用程序進行互動時，每當您使用集成在雀巢站點內的社交網絡功能或每當您通過第三方社交網絡與我們互動時，我們都會收到您的第三方社交網絡個人資料信息(或其中的一部分)。 要詳細了解雀巢如何從第三方社交網絡獲取您的信息，或選擇退出分享此類社交網絡信息，請訪問相關第三方社交網絡的網站。
支付和財務信息。 我們為了履行訂單或您用於下訂單之目的所需的任何信息，例如您的轉帳卡或信用卡信息(持卡人姓名、卡號、失效日期等)或其他支付方式(如果此方式可用)。 在任何情況下，我們或我們的支付處理服務供應商都會以符合適用法律法規和安全標準(例如PCI DSS)的方式處理支付和財務信息。
呼叫消費者服務中心。 與消費者服務中心的通話將根據適用法律錄音或收聽，以滿足當地的業務需求(例如用於質量或培訓目的)。 在此過程中不會記錄任何支付卡的詳細信息。 在法律要求的情況下，在通話開始時會告知您將有此錄音。
敏感個人信息。 我們會在您事先明確同意的情況下處理您提供給我們的某些敏感個人信息用於個性化定制等市場行銷目的以及消費者服務。 如果我們出於其他目的處理您的敏感個人信息，我們將基於以下法律依據：(i)發現和預防犯罪(包括防止欺詐); (ii)遵守適用法律。
3. 兒童的個人信息
我們不會主動向 18歲以下的兒童尋求或收集個人信息。 如果我們發現我們無意中從一名18歲以下的兒童處收集了個人信息，我們將立即從我們的記錄中刪除該名兒童的個人信息。 然而，雀巢可能會根據家長或監護人的明確同意，直接從家長或監護人處收集18歲以下兒童的個人信息。
4. COOKIES /類似技術，日誌文件和網絡信標
4.1什麼是Cookies?
Cookies 是由您訪問的網站放置在您電腦裡的文本文件。 然後，在每次隨後的訪問中，Cookies被發送回原始網站，或者被發送回識別該Cookie的另一個網站。 它們被用於使網站正常運行，或使其運行得更有效率，以及向網站的擁有者提供信息。
除 cookies外，我們還會在網站上使用網站信標和像素標籤等其他同類技術。 例如，我們向您發送的電子郵件可能含有連結至我們網站內容的地址連結，如果您點擊該連結，我們則會跟蹤此次點擊，幫助我們了解您的產品或服務偏好以便於我們主動改善客戶服務體驗。 網站信標通常是一種嵌入到網站或電子郵件中的透明圖像。 借助於電子郵件中的像素標籤，我們能夠獲知電子郵件是否被打開。
我們在本聲明中使用術語“cookies”來涵蓋所有類似的技術，例如網絡信標SDK、日誌文件、像素標籤等等。 請參閱下文有關cookies收集的信息以及我們如何使用這些信息的詳情。
4.2雀巢站點可能使用何種類型的cookies?
我們在雀巢站點上使用如下類型的 cookies：
| Cookie 類型 |
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• 站點功能cookies
這些cookies允許您瀏覽站點並使用我們站點的功能，例如註冊、登錄和將產品放入我的收藏夾。 如果禁用這些cookies，網站的某些部分，例如，將物品放入購物車、繼續結帳等，將不能正常工作。 |
|
• 站點分析cookies
這些cookies允許我們衡量和分析您如何使用我們的網站、應用程序(App)和移動平臺，以改進其功能和您的體驗。 |
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• 顧客偏好cookies
當您瀏覽我們的站點時，這些cookies會記住您的偏好(比如您的語言或位置)以及您選擇提供給我們的其他信息，我們可以據此為您提供量身定制的體驗，使其與您更加相關、更適合您。 |
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• 廣告或定向cookies
這些cookies用於投放與您有關的廣告。 它們還限制您看到某一廣告的次數，並幫助我們衡量我們的營銷活動的有效性。 我們也可以使用通過這些cookies獲得的信息，基於您過去的在線行為，為您提供您可能感興趣的廣告。 我們可能會與第三方(例如我們的合作夥伴)分享這些信息。 |
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• 社交煤體cookies
當您使用雀巢站點上的社交媒體共享按鈕共享信息時，將使用這些cookies。 社交網絡會記錄您做了這件事。 這些信息可能會與定向/廣告活動相聯繫。 |
您不需要允許cookies 來使用或瀏覽雀巢站點的許多部分，但如果您拒絕cookies，可能會無法訪問雀巢站點上的部分功能。 您應確保您的設備設置反映了您的cookies偏好。 您也可以設置您的瀏覽器，使其在您接受 cookies之前向您發出警告，或者您可以將其設置為拒絕它們。
5. 您的個人信息的使用
以下段落說明了我們收集和使用您的個人信息的各種目的，以及收集不同類型個人信息對應的目的。 請注意，並非以下所有用途均與您有關。
| 我們使用您個人信息的目的 |
| 消費者服務。我們將您的個人信息用於消費者服務之目的，包括回復您的查詢。 這通常需要使用某些個人聯繫信息和有關您諮詢的原因的信息(例如，訂單狀態、技術問題、產品問題/投訴、一般問題等)。 |
| 競賽、市場營銷和其他促銷活動。經您同意(有此要求時)，我們使用您的個人信息為您提供有關商品或服務的信息(例如營銷通訊或活動或促銷)。 在適用法律允許的範圍內，這可以通過電子郵件、廣告、短信、電話和郵寄等方式完成。 我們的部分廣告系列和促銷活動在第三方網站和/或社交網絡上運行。 對您個人信息的此種使用是以自願為基礎的，這意味著您可以拒絕我們為此目的處理您的個人信息，或撤回以前的同意。 有關如何修改營銷通訊偏好的詳細信息，請參閱下文的第9和第10節。 有關我們競賽和其他促銷活動的詳細信息，請參閱每個競賽/促銷活動發佈的官方規則或詳細信息。 |
| 第三方社交網絡。 當您與第三方社交網絡功能(如“點贊”功能)互動時，我們使用您的個人信息為您提供廣告並在第三方社交網絡上與您互動。 您可以通過查看相關第三方社交網絡的隱私聲明詳細了解這些功能的機制、我們所獲得的您的個人資料信息，並了解如何退出。 |
| 個性化定制(線下和線上)。 經您同意(有此要求時)，我們會使用您的個人信息(i)分析您的偏好和習慣，(ii)根據我們對您個人資料的分析預測您的需求，(iii)改善和個性化定制您在我們網站上和應用程序(App)中的體驗，(iv)確保我們網站/應用程序 (App)的內容針對您和您的電腦或設備進行了優化，(v)為您提供有針對性的廣告和內容，以及(vi)在您選擇時允許您參與互動功能。 例如，我們記住您的登錄ID /電子郵件地址或顯示名稱，以便您下次訪問我們的網站時能夠快速登錄，或者您可以輕鬆找回之前放置在您購物車中的物品。 根據此類信息，並征得您的同意後(有此要求時)，我們還會向您展示根據您的興趣量身打造的特定雀巢內容或促銷信息。 對您的個人信息的使用是以自願為基礎的，這意味著您可以拒絕我們為此目的處理您的個人信息。 有關如何選擇退出的詳細信息，請參閱下文第10節。 |
| 履行訂單。我們使用您的個人信息處理您的訂單和發貨，通知您訂單狀態、正確位址和進行身份驗證以及其它欺詐檢測活動。 這涉及使用某些個人信息和支付信息。 |
| 其他一般目的(例如內部或市場調研、分析、安全)。 根據適用法律，我們將為其它一般商業目的使用您的個人信息，例如維護您的帳戶、進行內部或市場調研以及衡量廣告活動的有效性。 如果您有多個雀巢帳戶，我們保留將這些帳戶整合為一個單一帳戶的權利。 我們還使用您的個人信息來管理和操作我們的通信、IT和安全系統。 |
| 法律原因或合併/收購。 如果雀巢或其資產被另一家公司收購或與之合併(包括通過破產)，我們將與我們的任何合法承繼人共用您的個人信息。 我們也會在如下情形下將您的個人信息披露給第三方：(i)適用法律要求時; (ii)回應法定程序/法律訴訟要求; (iii)回應主管執法機關的要求; (iv)保護我們的權利、隱私、安全或財產或保護公眾;或(v)執行任何協定的條款或我們網站的條款。 |
6. 您的個人信息的披露
除了數據控制者和聯系人部分(請參閱第12節)提到的雀巢實體之外，我們還會與以下類型的協第三方組織共享您的個人信息：
服務供應商。 這些是我們用來幫助我們經營業務的外部公司(例如訂單履行，支付處理，欺詐檢測和身份驗證，網站運營，市場調研，支援服務，促銷活動，網站開發，數據分析，消費者服務等)。 服務提供者及其選定的員工只允許根據我們的指示、代表我們訪問和使用您的個人信息，以完成要求他們執行的特定任務，並且必須保證您個人信息的保密和安全。
信用報告機構/收債機構。 在適用法律允許的範圍內，我們可能使用外部的信用報告機構和收債機構來幫助我們驗證您的信譽(特別是帶帳單的訂單)或就未付帳單追款。
第三方公司為其自身的營銷目的使用個人信息。 除非經您同意，且在適用法律允許的範圍內，否則我們不會將您的個人信息許可或出售給第三方公司用於其自身的行銷目的。 在獲取您的同意時，我們將向您披露他們的身份。
由於法律原因或因合併/收購而使用個人信息的第三方接收人。 我們會出於法律原因或在收購或合併的情況下向第三方披露您的個人信息(詳情請參閱第5節)。
7. 您的個人信息的留存
我們將在為了滿足收集您個人信息的目的(如上文第5節所述)所必需的時間期限內使用您的個人信息，除非需要延長保留期或根據適用法律要求或許可。
8. 您的個人信息的存儲和/或傳輸
我們採取各種合理措施(如下所述)來保護您的個人信息的機密性和安全性。 但請注意，這些保護措施不適用於您選擇在公開領域(如第三方社交網絡)共享的信息。
可以訪問您個人信息的人員。 您的個人信息將由我們的授權工作人員或代理商在需要知道的基礎上，根據收集您個人信息的具體目的進行處理(例如，我們負責消費者服務事宜的工作人員可以訪問您的消費者記錄)。
在操作環境中採取的措施。 我們將您的個人信息存儲在採取合理安全措施防止未經授權的訪問的操作環境中。 我們遵循合理標準來保護個人信息。 遺憾的是，通過互聯網傳輸信息並非完全安全，儘管我們將盡最大努力保護您的個人信息，我們仍然無法保證通過我們的網站/應用程序(App)傳輸數據時的安全性。
我們希望您採取的措施。 您對確保您個人信息的安全和保密也發揮著作用，這一點很重要。 在註冊一個線上帳戶時，請務必選擇一個難以讓其他人猜到的帳戶密碼，並且永遠不要向其他人透露您的密碼。 您有責任對此密碼保密，並且對您帳戶的任何使用負責。 如果您使用共享或公用電腦，永遠不要選擇接受讓您的登錄ID /電子郵件地址或密碼被記住，並且確保每次離開電腦時都要退出您的帳戶。 您還應該使用在我們的網站/應用程序(App)中為您提供的任何隱私設置或控制。
個人信息的傳輸。 由於我們業務的國際性質，我們可能需要根據本聲明中所述的目的，將您的個人信息在雀巢集團內部以及向上文第6節中所述的第三方傳輸。 為此，我們可能會將您的個人信息傳輸到法律和數據保護合規要求可能與中國不同的其他國家/地區。
9. 您的權利
訪問您的個人信息。 您有權訪問、查看我們保有的有關您的信息，並索取一份紙質或電子副本，但法律法規規定的例外情況除外。 您也有權獲取關於您個人信息來源的信息。
為此目的，您可以聯絡我們(註明“數據私隱查詢”)或書面給我們的資料保障主任 - 香港新界元朗工業邨宏樂街18號，並提供能證明您身份的信息(在我們要求並且法律允許的情況下)。 如果提出請求的不是您本人，在未提供證據表明此人是合法地代表您提出請求的情況下，該請求將被拒絕。 請注意，提供給我們的任何身份識別信息只會依據適用法律且在適用法律許可的範圍內進行處理。
請注意，在某些情況下，我們只有刪除您的用戶者帳戶才可以刪除您的個人信息。 在您已經要求刪除後，我們可能需要保留您的部分個人信息，以履行我們的法律或合同義務。 我們也可能被適用法律允許保留您的部分個人信息以滿足我們的業務需求。
其他附加權利。 按照適用法律的相關規定，您還可以(i) 要求刪除、更正或修訂您的個人信息;(ii) 限制您個人信息的使用和披露;以及 (iii) 撤銷對我們任何資料處理活動的同意。
我們的網站可能有專門的功能，您可以通過它查看和編輯您提供的個人信息。 請注意，我們要求我們的註冊消費者驗證他們的身份(例如登錄ID /電子郵件地址、密碼)，然後才能訪問或更改其帳戶信息。 這有助於防止未經授權訪問您的帳戶。
回應您的上述請求。
對於您合理的請求，我們原則上不收取費用，但對多次重複、超出合理限度的請求，我們將視情況收取一定的成本費用。 對於那些無端重複、需要過多技術手段(例如，需要開發新系統或從根本上改變現行慣例)、給他人合法權益帶來風險或者非常不切實際的請求，我們可能會予以拒絕。
我們希望我們能夠滿足您對我們處理您個人信息方式的疑問。 但是，如果您有未解決的疑慮，您也有權向資料保護主管機關投訴。
10. 您對我們如何使用和披露您個人信息的選擇
就您向我們提供的個人信息，我們努力向您提供多種選擇。 以下機制供您管控您的個人信息：
Cookies /類似技術。 您可以通過下述方式管理您的同意：(i)通過我們的同意管理解決方案或(ii)通過您的瀏覽器，以拒絕所有或某些cookies /類似技術，或在這些技術被使用時提醒您。 請參閱上文所述第4節。
廣告、行銷和促銷。 如果您同意雀巢使用您的個人信息來宣傳其產品或服務，您可以通過勾選登記表/頁面上的相關核取方塊或通過回答消費者服務代表提出的問題來表達該意願。 如果您決定不再希望收到此類信息，您可以按照每一此類通信中提供的說明進行操作，隨時取消訂閱接收與營銷有關的通訊。 要取消訂閱由任何媒介(包括第三方社交網絡)發送的營銷通訊，您可以隨時通過以下方式選擇拒絕接收：通過在我們的通訊中提供的連結取消訂閱，或登錄網站/應用程序(App) 或第三方社交網絡並通過取消勾選相關復選框來調整您的帳戶資料中的用戶者偏好，或致電我們的消費者服務中心。 請注意，即使您選擇不接收營銷通訊，您仍會收到來自我們的管理訊息，例如訂單或其他交易確認信息，關於您帳戶活動的通知(例如帳戶確認，密碼更改等)，以及其他重要的非營銷相關的公告。
個性化定制(線下和線上)： 在法律要求的情況下，如果您希望雀巢使用您的個人信息為您提供個性化的體驗/定向廣告投放和內容，您可以通過勾選登記表/頁面上的相關復選框或回答我們的消費者服務代表提出的問題來表達該意願。 如果您決定不再希望享受個性化定制服務，您可以通過一些方式隨時選擇退出：登錄我們的網站/應用程序(App)並通過取消勾選相關復選框來調整您的帳戶資料中的用戶偏好，或致電我們的消費者服務中心。
定向廣告。 我們與廣告網絡和其他廣告服務提供者(“廣告供應商”)合作，他們代表我們和互聯網上的其他非關係企業提供廣告服務。 其中一些廣告是基於在雀巢網站或非關聯網站上收集的資訊根據您的興趣量身定制的。 若您想停止接收這些定向廣告，您可以在瀏覽器中設置拒絕cookies，或選擇具體應用程序(App)提供的相應選項，或調整設備上提供的廣告跟蹤設置。 您還可以通過訪問您的設備定位服務設置來停止從移動設備收集精確的位置數據。
11. 本聲明的修改
如果我們改變處理您個人信息的方式，我們將更新本聲明。 我們保留隨時更改我們的實踐操作和本聲明的權利，請經常查看以了解我們對本聲明的任何更新或修改。
12. 數據控制者和聯系人
若您對本聲明或者我們的隱私實踐有任何疑問或意見，或投訴我們不遵守適用的隱私保護法律，請聯絡我們(註明“數據私隱查詢”)或書面給我們的資料保障主任 - 香港新界元朗工業邨宏樂街18號。
您還可以通過以下電子郵件地址privacy@hk.nestle.com聯繫我們的資料保障主任。
我們將確認並調查關於我們對個人信息管理方式的任何投訴(包括關於我們侵犯您在適用的隱私保護法律項下權利的投訴)。
| 數據控制者 | 負責事項 |
| 雀巢香港有限公司 地址： 香港新界元朗工業邨宏樂街18號 |
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